Northwind Sales Dashboard

The project conducted an in-depth analysis of the company's sales, providing an overview with top-performing products, customers, and countries, including comparative annual filters, and presenting total and average sales figures with detailed charts in three key areas—products, customers, and employees—facilitated by a navigation panel for easy page switching.

Overview of the Sections:

Products Section

The Products section provided detailed comparisons of all products, including comprehensive sales data and annual trends. To highlight the importance of top-performing products, cumulative percentage and ranking information were added, revealing that the top 4 products accounted for one-third of sales, while the top 11 products comprised 50% of total sales.

Customers Section

The Customers section featured a comparative analysis of customers, displaying annual sales trends for each one. Cumulative sales percentages and rankings were reintroduced to underscore the importance of top customers, revealing that the top 8 customers accounted for about 50% of sales, while the top 22 customers comprised around 75% of total sales.

Employees Section

The Employees section compared sales staff performance, evaluating each employee based on the number of sales and sales amount, with historical data included to enrich the analysis.